Discussions

With TikTok, Reels, and YouTube Shorts dominating attention spans, it seems short-form content is leading the charge. But is it sustainable, or just another trend?

I came across insights shared by Ingenious Guru, and they argued that short-form videos are powerful only when they’re part of a larger strategy, one that includes storytelling, emotion, and brand consistency. Quick content grabs attention, but long-term trust still needs depth.

What do you think?

Are short videos enough to build a loyal audience?

Or should marketers still invest in blogs, podcasts, and long-form storytelling?

Let’s exchange ideas, especially if you’ve seen success (or failure) with short-form content lately.