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Tips for Successful PPC Lead Generation Campaigns

I’m looking to exchange ideas on running effective PPC lead generation campaigns. What platforms and strategies have worked best for you—Google Ads, LinkedIn, or others?

Key points I’m curious about:

How do you choose the right keywords and budgets?

Which landing page tactics drive the highest conversions?

Any lessons learned from testing ad copy or audience targeting?

Let’s share experiences to help everyone improve their PPC lead generation results.