How do you measure success in Discord marketing?

In Discord marketing, success goes beyond counting members. Important metrics include engagement rate (how many members actively chat or react), participation in events or channels, quality of conversations, and retention (whether people stick around). Tracking how often members log in and respond can tell you if your content resonates. Conversion metrics like signups or purchases directly linked to Discord interactions are also useful. If your community feels alive and responsive, that’s a strong signal your Discord marketing is working. Tools and analytics, including Discord’s own server insights (for larger servers), can help track these metrics, letting you tailor activities based on what keeps members most active.