Discussions

One common mistake in ICO token marketing is focusing too much on hype and not enough on substance. Excessive promises, unrealistic ROI claims, and aggressive shilling often drive serious investors away.

Another mistake is poor targeting. Promoting the ICO to the wrong audience wastes time and budget. Effective ICO token marketing requires understanding who the token is for and tailoring messaging accordingly.

Ignoring community management is also a major error. Inactive Telegram groups, unanswered questions, or rude moderators can quickly damage reputation. Community trust is fragile and must be nurtured daily.

Many projects also underestimate the importance of content quality. Poorly written whitepapers, unclear websites, or copied content raise red flags. Professional presentation is essential.

Timing mistakes can hurt as well. Launching marketing too late or stopping after the ICO ends reduces long-term impact. ICO token marketing should be continuous, not event-based.

Avoiding these mistakes helps projects use resources efficiently and build sustainable credibility in a competitive market.